Case Study: How Mindsailing Introduced A Pandemic Preparedness Initiative To The World
At Mindsailing, we strive to help brands achieve their business goals and make a lasting impact. In March of 2020, at the beginning of a global pandemic, we were tapped to launch the web presence for a first-of-its-kind pandemic preparedness initiative. The Rapidly Emerging Antiviral Drug Development Initiative (READDI) is a global scientific collaboration dedicated to giving humanity an early advantage against future diseases.
Launch a comprehensive, branded online platform in six weeks
READDI had development goals and media demands that required fast action. They selected Mindsailing to execute a marketing sprint and bring this story of scientific innovation to life via a new website and brand video — all within six weeks.
The process: How we moved quickly and effectively
Set a strong strategic foundation
We started with web platform audits and stakeholder interviews to create a strategic blueprint. We then crafted a message platform, design standards and website wireframes to serve as the foundation of the work that followed.
Deliver award-winning creative
Using our strategy as a launching pad, our team created informative and engaging content for the site, including a virtual press kit, infographics and interactive maps.
Mindsailing produced a brand video introducing READDI to the public. Within weeks of release, the “We Are READDI” video was recognized with a 2020 Hermes Platinum Award.
Related Content: Mindsailing takes home platinum awards for video, interactive media
Exceed expectations with agility
When seeking support for this project, READDI wanted a partner that could be agile, responsive and creative. Through their dedicated partnership, we went from introductions to site launch in six weeks.
Related Content: See our case study to explore this initiative’s approach to stopping the deadly diseases of tomorrow.
The costs of a global pandemic have never been clearer — but the actions we take today can help ensure we’re more prepared in the future. We’re proud to have played a part in this revolutionary scientific venture.
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