Mindsailing hires new copywriter to support health

We are thrilled to welcome Rachel Seroka, Copywriter, to our team. Rachel brings more than 15 years of broad communications and specialized storytelling experience to Mindsailing.

She enjoys infusing passion and a mix of diverse perspectives into her work with the goal of creating content that spurs true changemaking.

“Rachel is a positive fit for Mindsailing’s mission to help organizations positively transform,” says Chief Innovation Officer Heather Saucier, “She brings experience and passion for storytelling, and will help guide health care content so brands can advance into the future with confidence.”

Prior to joining the team, Rachel served as a news reporter in Minnesota and Wisconsin, spent several years in media and medical public relations, tackled copywriting and gained expertise telling the stories of specialty healthcare providers and their patients. “Hearing someone’s personal narrative and seeing multiple sides of a topic from a new angle are worthy steps forward businesses can take to spark action,” says Rachel. “I was instantly attracted to Mindsailing’s approach to helping brands grow through innovation and transformation.”

Rachel resides in Hudson, Wisconsin, and finds joy in spending time with her two daughters, reading and staying active. She also serves on a local community foundation board aimed at improving the quality of life for residents.