Mindsailing is thrilled to have won a Telly Award in the category of Branded Content – Not-For-Profit Campaign. The agency developed the award-winning safety video for the Minnesota Department of Natural Resources and the PSA focuses on All-Terrain Vehicle (ATV) trail safety. It’s part of a larger campaign with the theme “Safety Is Always In Season”, which features messaging around the importance of wearing life jackets and helmets, and maintaining safe recreation practices throughout all seasons.
The Telly Awards, founded in 1979, honors excellence in local, regional and cable television commercials with non-broadcast video and television programming added soon after. With the rise of digital video, such as web series, VR, 360 and beyond, the Telly Awards also reflects and celebrates a new era of the moving imagery, both on and offline.
The program annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world. It recognizes work that has been created on the behalf of a client, for a specific brand and/or company, or self-directed as a creative endeavor.
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