We’re proud to work with changemakers in diverse fields like health, agriculture, energy and more. And as an innovation agency, we strive to serve these clients by identifying insights and best practices across industries. Below, we’ve collected some of the key traits and best practices shared by the most effective content across the energy sector.

 

People come first

Human-centered design is a core tenant of effective creative. In the energy field, that means building systems with people in mind. To better highlight this approach to energy systems on social channels, the most effective strategies place focus upon accessibility and sustainability in the field, and how to better serve individuals across all walks of life. This content drives high engagement, puts a face to a large organization, and creates opportunities for organization representatives to advocate for and communicate key talking points.

 

Through its Twitter presence, the United States Green Building Council shares this sort of human-centered content to promote its goal of creating green communities worldwide — engaging an audience of over 131,000 followers. 

 

Related Content: Watch our award-winning video about solar-powered farming in Minnesota.

 

Progressive thought leadership

Consumers increasingly demand that energy companies take a proactive, progressive approach to issues of climate and the environment. That’s why the most effective energy social channels maintain an active posting strategy with diverse, rich content. A solid stream of content builds better brand recognition, promotes thought leadership and builds relationships with users. Recognizable branding across channels creates a powerful identity, and it can improve universal organization esteem when paired with powerful, informative content.

This thought leadership can effectively reinforce an organization’s commitment to transformative change and good business. For instance, the American Council for an Energy-Efficient Economy regularly publishes research-based, progressive thought leadership for a more sustainable American energy system. By creating and promoting this content, the organization is able to display their efforts toward a more sustainable, green future with the public backing of their leadership teams.

 

Related Content: Read more about how to foster the right mindset in your organization to pursue renewable energy.

 

Transformational impact

The best utility and energy innovators aren’t only evolving and transforming the energy sector, but they’re doing it sustainably. Effective social and video content places a focus on sustainability initiatives, highlighting the positive impact these organizations are making for the planet. Additionally, social content provides an opportunity to highlight partnerships in these areas, tagging relevant partners and other organizations to promote these projects.

 

Highlighting transformational efforts is an effective way for energy companies to publicly reinforce their commitment to sustainability. For example, Siemens Energy effectively showcases its commitment to sustainable energy regularly through an effective usage of graphics, videos, and site links on its social channels.

 

Related Content: Explore more ways to navigate change in the energy sector — download our free white paper Energy in an Age of Transition today.

 

Of course, these insights are applicable beyond just the energy industry. Any business can reap benefits by refocusing content on people who are driving change, taking a progressive stance on thought leadership and focusing on the environmental impact of the work.

Curious about thought leadership as part of your content strategy? Reach out today.