COVID-19
Tools for Brands Navigating Disruption
it’s time to take care of one another,
support resilience and communicate transformation.
Mindsailing is committed to maintaining momentum and minimizing disruption at this time. Read our response to COVID-19.
5 Adaptations for communicators in a COVID-19 world
Communications are essential during times of transformation. As global systems change, it’s important to adapt content to maintain relevance.
How Crisis is reshaping the leader mindset
Amidst urgent and broad scale disruption, leaders must refocus their priorities to guide teams in adapting for success.
The impact of covid on the 8 domains of livability
Explore how cities are working to adapt community infrastructure and support from transportation to agriculture.
perspectives on resilience
Currents & Currencies™ is an insight series from Mindsailing for leaders navigating sea change. We focus on industries facing major shifts and provide practical insight to support business, communication and innovation efforts.
National forestry service FIREFIGHTER SHARES resilience lessons FROM AUSTRALIAN FIRES
Mindsailing’s latest podcast features an interview with a NFS Firefighter who battled the fires in Australia. He shares perspectives on the spirit of resilience when communicating with teams, sharing data and taking action in the face of extreme conditions. Despite these complex challenges, he still believes the future is good.
From trade shows in vegas to making 20,000 Face Shields & rentable isolation systems
The impact of COVID-19 on the economy is being felt across multiple sectors, especially those focused on live events. While the company had made a name in creating custom and rental tradeshow booths, carving a path forward meant the company shifted its focus to serving people on the front line of the pandemic and launched a new arm, BioMax.
Communication Guides
Resources to help communicators connect during transformation.
Empathy & Engagement
The world is in a state of disruption. Individuals and organizations are being asked to transform overnight. Communications that focus on empathy foster strong connections. Guided content with pragmatic action steps can support deeper brand engagement.
connecting with Transitional mindsets
Shifting to new models requires changing behavior. Different audiences react to change and growth in varied ways. Learn more about the transitional mindsets and the best way to connect with individuals who are facing disruption.
kickstart guide to eBooks
Ebooks are a great format for communicating thought leadership in a reader-friendly digital format. Learn how to communicate methods of transformation with our eBook kick start guide.
HIgh performing infographics
Infographics help audiences feel more confident in transition and encourage new types of engagement. Learn more about the best practices of high-performing infographics.
Transformation tools
Exercises for innovating during disruption.
ADAPTING BUSINESS FOR COVID-19
Businesses in every sector are in a state of transformation. The disruption might require teams to reimagine business value, pivot communications or refocus efforts for efficiencies. Mindsailing has developed workshops to help teams transform, with an accompanying library of simple exercise cards. Below are a few exercises to help teams as they face disruption from COVID-19.
Let go, reimagine
Sand Castle is a simple exercise to help teams explore the upside of disruption and enable new opportunities. Each card features a description of the exercise and simple ideas for teams to implement with their organization.
skill up & scale back
Sunrise, Sunset is an exercise built to help teams prioritize initiatives, refocus efforts and build new skills to meet the needs of the future. Each card features a description of the exercise and simple ideas for teams to implement with their organization.
Multiply Options
Lily Pads is an exercise to help teams create contingencies, build relationships and formulate options for when disruption hits. Each card features a description of the exercise and simple ideas for teams to implement with their organization.
repair and recover
Mend the Sails is an exercise to help teams maintain stamina and optimism in the face of disruption. Each card features a description of the exercise and simple ideas for teams to implement with their organization.
INTERESTED IN RESILIENCE STRATEGIES?
LEARN MORE ABOUT OUR virtual WORKSHOPS.
Pandemic Case Study
HOW MINDSAILING INTRODUCED A PANDEMIC PREPAREDNESS INITIATIVE TO THE WORLD
At Mindsailing, we strive to help brands achieve their business goals and make a lasting impact. In March of 2020, at the beginning of a global pandemic, we were tapped to launch the web presence for a first-of-its-kind pandemic preparedness initiative. The Rapidly Emerging Antiviral Drug Development Initiative (READDI) is a global scientific collaboration dedicated to giving humanity an early advantage against future diseases. READDI had development goals and media demands that required fast action. They selected Mindsailing to execute a marketing sprint and bring this story of scientific innovation to life via a new website and brand video — all within six weeks.
Related: Mindsailing takes home platinum awards for video, interactive media.
See our award-winning case study
for the Rapidly Emerging Antiviral Drug Development Initiative (READDI)
Latest News
Mindsailing news and recent innovations relevant to COVID-19
Transforming with COVID-19?
We recognize transformation is challenging. Goals, audiences and market factors can vary. So can timelines, stakeholders and budgets. We're happy to chat through variables, think through options and support your resilience.