The dynamics of change

CURRENTS & CURRENCIES™ is an insight series from Mindsailing for leaders navigating market sea change.

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Currents 

There are market or cultural change dynamics that are common instigators of disruption across categories. We’re tracking Currents in demographic shifts, generational value sets, regulation changes, new and emerging technologies, mergers and acquisitions and disruptive service models.

Currencies

This new era of change provides emerging values and behaviors that help to demonstrate an organization's resilience, commitments and vision for the future. These Currencies can be found in emerging language, visual styles, and new approaches to market. 

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Thought leadership is the number one way marketers plan to reach buyers this year. Learn how to use the power of thought leadership to increase influence, build trust and expand impact.

 

Practice Areas

We focus on industries facing sea change and provide practical insights to support business, communication and innovation efforts. 

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AGRICULTURE

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ENERGY

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COMMUNITY

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HEALTH

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EMPATHY

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PUBLIC POLICY

 

Scoping a project? We recognize each initiative is unique. Business goals, audiences and market factors can vary. So can timelines, stakeholders and budgets. We're happy to chat through variables, think through options and help you scope your project for success.