Communications that connect
HUMAN CENTERED
Human-centered design is a framework for developing strategies and communications that puts the human perspective at the center of all efforts. We deepen brand connections by engaging audiences and stakeholders in the process and developing communications that speak directly to their needs.
RESEARCH
Qualitative, quantitative and ethnographic methods to understand market dynamics and identify opportunities.
CONTENT
Dynamic, cross-platform messaging and content to inspire, educate, and activate audiences and influencers.
ACTIVATION
Experiential, trade and event marketing to engage audiences with the brand, create interactions, and drive action.
STRATEGY
Context-rich approach to communications that meet organizational objectives, and maximize impact.
DIGITAL
Digital experiences that leverage best practices in UX, search, email and mobile to engage users and drive action.
ADVOCACY
Community-based campaigns to support issues and activities that deepen social connections and create local impact.
BRANDING
Identity, design and architecture to create and manage connections across segments and divisions.
SOCIAL
Strategies and content to support deeper connections and activate influencers across social media platforms.
ANALYTICS
Development of key metrics by tactic, and tracking to provide insights and measure impact.
Insights for changing markets
The dynamics of change
CURRENTS & CURRENCIES™ is an insight series from Mindsailing for leaders navigating market sea change.
Currents
There are market or cultural change dynamics that are common instigators of disruption across categories. We’re tracking Currents in demographic shifts, generational value sets, regulation changes, new and emerging technologies, mergers and acquisitions and disruptive service models.
Currencies
This new era of change provides emerging values and behaviors that help to demonstrate an organization's resilience, commitments and vision for the future. These Currencies can be found in emerging language, visual styles, and new approaches to market.
Practice Areas
We focus on industries facing sea change and provide practical insights to support business, communication and innovation efforts.
AGRICULTURE
ENERGY
COMMUNITY
HEALTH
EMPATHY
PUBLIC POLICY
Scoping a project? We recognize each initiative is unique. Business goals, audiences and market factors can vary. So can timelines, stakeholders and budgets. We're happy to chat through variables, think through options and help you scope your project for success.
Innovation workshops
TOOLS AND WORKSHOPS FOR CHANGE
Responding positively to change takes practice. We've developed tools and workshops to help brands keep a growth mindset.
Resilience
There's a hole in your boat. Nothing is going as planned, and the situation seems dire. Our resilience tools address the common risks and challenges of change and develop skillsets to identify growth opportunities in the very moments it seems most unlikely.
Expansion
Voyage to the edge. Dream bigger than is possible. Plan beyond limitations. Our expansion tools address the common risks and challenges of innovation, and develop skillsets to manage expansive growth despite limited resources and unpredictable curveballs.
Adaptation
Change before you have to. Our adaptation tools address the common risks and challenges of competition, and develop skillsets to manage shifting resources, emerging risks and unconventional partnerships to adapt and thrive in a new era.
Our events are designed for small groups or large teams.
We facilitate 2-hour, half-day, and full day sessions. In these workshops we:
Challenge perceptions of change
Identify hurdles to innovation
Support the dynamics of team-building
Develop idea portfolios, risk assessment and adaptive attributes
Provide pragmatic steps to build alignment and enable growth